Who Are We?
About Us
We are a boutique IP firm focusing on trademark law, worldwide. Our team includes large law firm veterans and seasoned in-house counsel who were recognized as the “Best In-house Team”; we have baby boomers who have worked at the world’s top organizations for 25 years as well as millennials who know how to build computers from scratch. Our mission is simple: bring value, get results, build world-class brands.
USA, EUROPE, & More
Our Global Practice
United States, Europe & Asia – Our Global Practice To support our global practice, we have established an international presence across the United States, Europe, and Asia. Our global operations are strengthened through strategic collaborations with leading firms in key jurisdictions.
LOC IP LAW FIRM works closely with top-tier intellectual property firms worldwide, including long-standing partners with extensive experience and large teams of legal professionals. These firms are among the most respected in their regions, with deep expertise in handling complex cross-border IP matters.
The LOC IP LAW FIRM team’s international presence is built on strong relationships that have developed into trusted partnerships over many years. The cornerstones of our global alliances are trust and respect; we value open, candid communication and the ability to connect across time zones at any moment to address urgent matters.
Our alliances go far beyond a traditional network of “preferred counsel.” What sets LOC IP LAW FIRM apart is the depth of our personal and collaborative relationships, built over decades of working together across different regions and legal systems. With our international team and strategic global alliances, our clients benefit from the best of both worlds — attorneys who understand their business needs, combined with strong local connections that enable effective operations on the ground across the United States, Europe, and Asia.
How Our International Expertise Benefits Our Clients
Having Asia offices means a deeper connection to the region, with regular meetings to discuss trends, tips and solutions for cases; we talk in person (not over email) to avoid misunderstandings and ensure consistent advice. Our colleagues include some of the most experienced and well-known practitioners in the region – including a former Beijing trademark judge and an expert who has presided over 800 arbitration cases in Greater China.
Testimonials
The Single Most Indispensable Source on China Trademark Law
Partner Amy Hsiao is recognized as one of the foremost thought leaders on trademark and copyright law in China. Amy was selected by China’s former Deputy Secretary-General of China’s Trademark Association as the only Western attorney to contribute to a leading treatise analyzing the top 26 landmark trademark cases in China. Published by Wolters Kluwer, the book is viewed as China’s very first trademark textbook for the Western world and described as “the single indispensable source on China Trademark Law”
How Do We Work?
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Strategic
We thrive on the nuance and complexity of the law – not cookie-cutter solutions.
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Measurable
A paper victory may not represent success if the cost of “winning” is too high. We look at issues strategically and pragmatically.
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Accomplished
Our strategies have been developed over time and proven to be effective.
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Responsive
We strive to respond to your emails in 48 hours or less.
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Tech Friendly
We leverage technology to be “better, faster, stronger”; we work smarter, not harder.
For a US-based expert on Chinese trademark law, look no further than Amy Hsiao. [She] has tried and tested strategies at the ready for brand management and enforcement in Greater China.